In late January 2014, the island of Cephalonia, off the coast of Greece, was struck by an earthquake. In the main town of Lixouri, one of the few physical structures on the island in place to take care of the elderly, The Home, was severely damaged. To secure emergency shelter for the older victims, the pensioners were relocated to a sports centre, poorly adapted to their everyday needs.
The JTI Foundation reacted to this loss by supporting the Lixouri Charity Foundation to purchase prefabricated accommodation better suited to the elderly and responding to their needs. Once The Home has been rebuilt, the elderly will be relocated to their permanent housing and the prefabricated houses will be kept for future use, providing all residents in Cephalonia with additional security in the event of another disaster.